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UK software product studio

We make the things we wish existed.

We're Whale & Wave Digital — a small UK software studio that builds its own products, and occasionally takes on client work when the fit is right.

See what we're building Work with us

What we do

Two halves of the same studio.

We spend most of our time on our own products — niche tools built for specific people, shipped properly. The rest of the time, we help a small number of teams solve problems we're genuinely interested in.

We build our own products

Small, focused software for underserved corners of the market. We pick problems we'd want solved ourselves, then commit to them properly — design, engineering, operations, support.

  • UK-first, mobile-first
  • Honest pricing, no dark patterns
  • Built to be maintained, not flipped

We take on select client work

When a project is a genuine fit — interesting, useful, and scoped honestly — we'll pick it up. Product engineering, mobile apps, web platforms, and the unglamorous infrastructure around them.

  • Small engagements, direct access
  • We tell you what we'd actually recommend
  • Fixed scope, fair rates

Products

What we're building right now.

One product in active development, with more on the way. We prefer to ship one thing well than five things halfway.

In development Launching 2026

ListMantis

Unified marketplace alerts for the UK — Facebook Marketplace, AutoTrader, Gumtree, eBay, and Vinted in one place. Built for resellers and bargain-hunters who are tired of jumping between five apps.

Multi-platform Real-time alerts UK-focused iOS + Web
Coming soon

More on the way

We've got a short list of products in the pipeline. When something's ready to talk about, you'll find it here.

Work with us

A short, honest conversation first.

We're selective, not precious. If you've got an interesting problem and you're ready to collaborate properly, get in touch — we'll tell you within a week whether it's a good fit.

Start a conversation
What kinds of projects fit?
Product engineering for startups and small teams. Web platforms, iOS apps, and the infrastructure that makes them run — scraping, background jobs, payments, notifications. We're happiest when we own a slice end-to-end.
How big are your engagements?
Small. Usually a few weeks to a few months, with a clear scope and a single point of contact. We don't staff up for projects — if we take it on, we're the ones building it.
What does pricing look like?
Fixed-scope quotes where the scope is honestly fixable; day rates where it isn't. Either way, you'll know the ceiling before we start.
Where are you based?
Registered in England & Wales. We work with clients anywhere, async-first, with scheduled video calls when useful.

Get in touch

Send us an email.
That's it.

No forms, no booking widgets. Tell us what you're working on and what you're hoping we can help with. We reply within two working days.

hello@whale.design